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Snow

Darrin Kenneth O’Brien, better known by his stage name, Snow, is a Canadian reggae artist best known for his 1992 hit single “Informer.” Born and raised in the North York district of Toronto, Ontario, Snow spent much of his childhood in the Allenbury Gardens public housing project. Growing up in a diverse neighborhood, O’Brien learned to blend the sounds of dancehall and reggae with rock and popular music to create his own unique style of music known worldwide.

In 1988, Jamaican-born DJ Marvin Prince witnessed O’Brien deejaying at a party and the two quickly became friends.For the next few years, they practiced in Prince’s basement with Snow providing vocals and Prince playing records. While on a trip to New York City, Prince mentioned Snow to rap star M.C. Shan. Shan then invited Snow to New York and introduced him to music producers, David Eng and Steve Salem. Snow eventually signed a contract to record on their Motorjam/Elektra record label and in 1993 released his debut album 12 Inches of Snow.

Written by Snow, M.C. Shan, and Edmond Leary, “Informer” was the lead single from Snow’s debut album, which sold over 8 million records worldwide and is certified RIAA Platinum in the U.S. and CRIA Triple Platinum in Canada. Listed as one of VH1’s Greatest Songs of the 90’s, “Informer” spent seven consecutive weeks at #1 on the U.S. Billboard Hot 100 Chart, securing the #28 spot on Billboard’s Hot 100 decade-end chart (1990-1999).

The single went on to top numerous music charts worldwide, hitting #1 on the Eurochart Hot 100 and going RIAA Platinum in the U.S. and ARIA Double Platinum in Australia. “Informer” is listed in the Guinness Book of World Records twice, as both the best-selling reggae single in U.S. history, and the highest charting reggae single ever. Snow achieved success worldwide.

Snow proudly boasts of his Irish heritage and traces his reggae roots to the diverse community he grew up with in the Allenbury Gardens. His enduring popularity has continued in his home country of Canada from 1994, where he won a Juno Award for Best Reggae Recording, to 2017, where he received a SOCAN Classic Award. Throughout his career Snow has collaborated with reggae and dancehall legends like Buju Banton, Beenie Man, Mykal Rose (Black Uhuru),Nadine Sutherland, Ninjaman, and Junior Reid to artists like Cyndi Lauper.

In 2018, 25 years after “Informer” dominated the charts worldwide, Snow has rerecorded his monster hit single for a new generation. To re-launch the track Snow worked with one of the UK’s hottest production and writing teams, Audiofreaks. The award winning London-based team is home to producers such as DASCO and Soulshaker, the latter of which just hit #1 on the Billboard Dance Club Chart in 2017 for producing and co-writing Deborah Cox’s hit, “Let the World Be Ours Tonight.”

Along with Audiofreaks, Snow has secured the support of top level remixers for upcoming mixes of “Informer 2018.” Confirmed remixers include Jason Nevins (best known for hit-remixes for Run-D.M.C., Florida Georgia Line & Nelly), Soulshaker, Luca Debonaire, Yanivi, JKGD and more. Given the continuing popularity of the original song it is easy to predict that Snow is headed for similar success with his fresh reimaging of the classic track.

His most recent collaboration with Daddy Yankee titled “Con Calma” has over 6M hits within 1 day of being released on Youtube.